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Braun suits Italian buyers who want a close foil shave or long-interval hair removal at home. The ladder runs from about 52 euro on the street for a Series 3 up to 679.99 euro for the Series 9 Pro+ flagship on Braun's own store. Buying direct gets you the two-year warranty and a 14-day return window.
We compiled this from 14 sources and read every one on 13 November 2026: Braun's Italian homepage, store, warranty page and product listings; bench tests from TechGearLab, TechRadar, Trusted Reviews and Forbes; T3's IPL testing; verified-buyer ratings at Best Buy and Walmart; Italian retailer listings at Unieuro and ePrice; and the published terms of Braun Italy's 100-day satisfaction promotion.
We have not used these products ourselves. Every experiential claim below is attributed to the people who did, and every price is one we read on a live page.
What Braun sells in Italy
Braun was founded in Frankfurt in 1921 and is based in Kronberg im Taunus, Germany. Gillette bought the company in 1967, and it has belonged to Procter & Gamble since October 2005. Kronberg now houses P&G's global centre for devices.
The Italian site sells personal care only. That means men's shavers (NEVO, Series 9, Series 7, Series 5, Series 3), beard trimmers and body groomers, Silk-épil epilators, and two IPL ranges in Silk-expert Pro and Skin i-expert.
Braun Household, the kitchen and ironing side, is a separate licensed business on its own site. If you came looking for a hand blender or a steam iron, that is where it lives.
What independent tests agree on
The consensus on the foil shavers is unusually tight. Across several independent head-to-heads, testers put the Series 9 Pro first for closeness, and TechGearLab reported the same result each time it repeated the run.
On the hair-removal side, the agreement is about weeks rather than one session. Testers who followed the 12-week IPL schedule reported roughly 70 to 80 per cent less regrowth on legs, with the first visible change after three or four sessions.
| Source | What it covers | What it found |
|---|---|---|
| TechGearLab | Series 9 Pro bench test | Smoothest, most consistent single-pass shave of eight contenders; repeat runs matched |
| TechRadar | Series 9 Pro with PowerCase | Praised the shave; named the price as the main barrier |
| Trusted Reviews and Forbes | Series 9 Pro in daily use | Closest shave they tested; a second pass usually needed on neck and jawline |
| T3 | Silk-expert Pro 5 IPL | Full-body session in about 23 minutes; 400,000 flashes; painless in use |
| Best Buy verified buyers | Silk-épil 9 (white/gold) | 4.5 out of 5 from 185 ratings |
| Walmart verified buyers | Silk-épil 9 Flex 9-020 and 9-300 set | 4.3 out of 5 from 155 and 201 ratings; 64 per cent five-star on the SES9-030 |
Battery life is the other point nobody argues with. Independent testing clocked the Series 9 Pro at just under five hours of runtime on a full charge, which is weeks of daily shaves for most beards.
What you actually pay in Italy
Braun's Italian store lists the Series 9 Pro+ between €494.99 and €679.99 depending on the model and what ships with it. The mid and entry ranges sit far below that, and Italian retailers were discounting them hard when we checked.
| Product | Price we found | Where |
|---|---|---|
| Series 3 310BT | €51.99 (list €89.99) | Italian retailer |
| Series 5 52-A1000S | €64.49 (list €99.99) | Italian retailer |
| Series 5 52-B1650S | €69.90 (list €129.99) | Italian retailer |
| Silk-épil 5 5-041 | €57.90 (list €94.99) | Italian retailer |
| Silk-épil 5 SE5-011 | €78.50 | Italian retailer |
| Series 9 Pro+ 9597cc | €494.99 | Braun store |
| Series 9 Pro+ 9677cce | €599.99 | Braun store |
| Series 9 Pro+ 9690cce | €679.99 | Braun store |
Delivery is free on orders over €49 and Braun states four days. The store ships within Italy only, excluding San Marino and Vatican City, and offers instalments through Klarna and PayPal.
Where the sources disagree
The real split is Braun against Philips, and it is not about which is better overall. Testers who compared the Series 9 Pro with the Philips S9000 Prestige gave Braun the closer finish on a three-day beard, and gave Philips the gentler ride on a neck that reddens.
The spec sheets point in opposite directions too. Philips quotes 165,000 cutting actions per minute against Braun's 40,000, yet the foil design still finished closer in the hands-on tests. The headline number is not the result.
The second disagreement is internal. Braun launched the NEVO in July 2026 as its new flagship, built around a surgical stainless steel body, seven cutting elements and an AeroTouch head. Testers are split on whether it beats the Series 9 Pro+ or simply trades a little closeness for comfort at a higher price.
What works, and what to check
What works well
- Independent testers rate the four-part foil head the closest-shaving system they have measured, and the result repeats run to run.
- Runtime measured at just under five hours on a full charge in independent testing.
- Verified buyers rate the Silk-épil 9 between 4.3 and 4.5 out of 5 across 155 to 201 ratings, praising battery life and how easily it cleans.
- Testers following the IPL course reported 70 to 80 per cent less regrowth after 12 weeks, with full-body sessions around 23 minutes.
- The ladder is wide. A working Series 3 sells near €52 on the street, so the brand is not only its flagship.
- Two-year warranty as standard, plus a 100-day satisfaction promotion Braun Italy runs on participating products.
What to know before you buy
- The foil-and-cutter cassette wears out. Braun advises a replacement about every 18 months, and the 94M cassette runs roughly $41 to $63 at international retailers, so price it in.
- Normal wear of the foil and cutter block sits outside the two-year warranty, which covers manufacturing and material defects.
- Warranty claims need the intact product and the purchase receipt, taken to an authorised Braun service centre.
- IPL is hair reduction rather than permanent removal, and the devices are limited to a set band of skin tones and hair colours for safety.
- Verified buyers who have never epilated before say the first few sessions sting, and that it eases as you go.
- The store's return window is 14 days, and return postage is at your cost unless the item is faulty or wrongly sent.
- The official store ships within Italy only, so San Marino and Vatican City addresses need a retailer instead.
- The 100-day satisfaction promotion runs on selected products and is claimed on the receipt, so read the terms for the model you want.
Who each range suits
Coarse, fast-growing beards are what the Series 9 is built for, and that is where its price starts to make sense. If you shave daily and your neck takes a foil without protest, it is the range that earns the money.
Series 5 is the sensible middle. It covers most beards at roughly a seventh of the flagship's store price, and it is where we would start if you have not owned a foil shaver before.
Silk-épil suits anyone who wants weeks between sessions rather than days. The IPL ranges suit a longer project: the 12-week course first, then occasional top-ups. Both reward patience more than they reward spending.
When another brand fits better
Philips Series 9000 Prestige. Choose the rotary design if your neck reddens or you get razor burn from a foil. Testers consistently handed it the comfort win and handed Braun the closeness win.
A step down inside Braun's own range. If the flagship price is the sticking point, Series 5 and Series 7 use the same foil principle for a fraction of the outlay, and Italian retailers discount them more deeply than the flagship.
An Italian retailer instead of the official store. Where a model is heavily discounted at Unieuro or ePrice, the saving is real. The trade is that returns and warranty paperwork then run through that retailer rather than through Braun directly.
Common questions about Braun
Is Braun owned by Procter & Gamble?
Yes. Braun has belonged to Procter & Gamble since October 2005, after Gillette acquired it in 1967. The company was founded in 1921 and is still based in Kronberg im Taunus, Germany, where P&G runs its global centre for devices.
How long is the Braun warranty in Italy?
Two years from the date of purchase. It covers manufacturing and material defects by repair or replacement, and excludes normal wear such as the foil or cutter block. You need the intact product and the receipt at an authorised Braun service centre.
Does Braun deliver to Italy from its own store?
Yes, and only to Italy: San Marino and Vatican City are excluded. Delivery is free over €49 and Braun states four days. The return window is 14 days, with return postage at your cost unless the item is faulty or was sent in error.
How often do you replace a Braun Series 9 shaver head?
Braun advises about every 18 months. On the Series 9 the foil and blade come as one snap-on cassette, the 94M, rather than as separate parts. Expect roughly $41 to $63 at international retailers, so price it in before you buy the shaver.
Does Braun IPL remove hair permanently?
No. IPL reduces regrowth rather than removing hair for good, and it needs top-ups after the initial course. Testers who followed the 12-week schedule reported roughly 70 to 80 per cent less leg regrowth, with the first visible change after three or four sessions.
Is Braun better than Philips for shaving?
It depends on your skin more than on your beard. In direct comparisons Braun's foil finished closer on a three-day beard, while the Philips rotary head was kinder to necks that redden easily. Buy for whichever of those two you notice more.
Bottom line
Braun earns its name on one thing the evidence backs repeatedly: the foil head shaves closer than its rivals, and it keeps doing it. Our 8.1 is a compiled estimate rather than a hands-on score, and we hold it with reasonable confidence because the independent tests and the verified-buyer ratings point the same way.
The decision is really about which rung of the ladder you need. Most Italian buyers will get what they came for from a discounted Series 5 or a Silk-épil, and the Series 9 Pro+ is for coarse daily beards where the closeness is worth €500 or more.
Whichever you pick, price the replacement cassette in and check the model number at an Italian retailer before you order.
